Imaginative Universal, Inc. is the independent software studio of James Ashley, building native applications for Apple Vision Pro and other spatial computing platforms.
What We Build
Imaginative Universal designs and develops Virtual and Augmented Reality applications — from architectural and furniture visualization tools built on Unity or ARKit, RealityKit, and Reality Composer Pro, to experimental spatial experiences exploring perception, mythology, and the history of ideas. Every project pairs a production 3D pipeline (3ds Max → USD → Reality Composer Pro) with close attention to how people actually move through and inhabit mixed reality space.
Background
Imaginative Universal is led by James Ashley, a VR/AR/MR architect who has been building for headsets since Kinect in 2011 and for Apple Vision Pro since its earliest developer kits in 2023. James previously worked at Razorfish Emerging Experiences, building custom installations for clients including AT&T, Delta, Dr. Scholl’s, Audi, and Microsoft, and co-authored Beginning Kinect Programming (Apress, 2012), one of the first published books on Kinect development, with Jarrett Webb. He also co-authored the video course App Development for Microsoft HoloLens on LinkedIn Learning with Dennis Vroegop. He was a featured speaker in the VisionOS Workshop at AWE 2024.
Get in Touch
For inquiries, reach us at contact@imaginativeuniversal.com. You can also read James’s ongoing writing on technology, philosophy, and spatial computing on the Imaginative Universal blog.
© 2026 Imaginative Universal, Inc. Based in the Atlanta, Georgia metro area.